10 Reasons To Advertise Call Us 1-877-376-1177
1. Advertise to Reach New Customers.
Your market changes constantly. New families in the area mean new customers to reach. People earn more money, which means changes in lifestyles and buying habits. The shopper who would not consider your business a few years ago may be a prime customer now. Remember...20% of families will move this year, 5 million people will be married and 4 million babies will be born*.
2. Advertise continuously.
Consumers don't have the loyalty they once did. You must advertise to keep pace with your competition. The National Retail Merchants Association states: "Mobility and non-loyalty are rampant. Businesses must promote to get former customers to return and to seek new ones."
3. Advertise to Remain With Shoppers Through the Buying Process.
Many people postpone buying decisions. They often go from store to store comparing prices, quality, and service. Advertising must reach them steadily through the entire decision-making process. Your name must be fresh in their minds when they ultimately decide to buy.
4. Advertise Because Your Competition is Advertising.
There are only so many consumers in the market who are ready to buy at any one time. You'll need to advertise to keep regular customers, and to counterbalance the advertising of your competition. You must advertise to keep your share of customers, or you will lose them to the more aggressive advertisers.
5. Advertise Because it Pays Off Over a Long Period.
Advertising gives you a long-term advantage over competitors who cut back or cancel advertising. A five-year survey of more than 3,000 companies found...Advertisers who maintain or expand advertising over a five-year period see their sales increase an average of 100%. Companies which cut advertising, averaged a decrease in sales of 45%.
6. Advertise to Generate Traffic.
Continuous traffic to your business is the first step toward sales increases and expanding your customer base. The more people who contact your business, the more possibilities you have to make the sale and sell additional merchandise or services. For every 100 items that shoppers plan to buy, they make 30 unanticipated "in the store" purchases, an NRMA survey shows.
7. Advertise to Make More Sales.
Advertising works! Businesses that succeed are usually strong and steady advertisers. Look around, and you will see that the most aggressive and consistent advertisers in your market are the most successful.
8. Advertise Because There is Always Business to Generate.
Your doors are open, your staff is on payroll, and even the slowest days still produce sales. As long as you're in business, you have overhead to pay and new customers to reach. Advertising can generate customers now...and in the future.
9. Advertise to Keep a Healthy Positive Image.
In a competitive market rumors and bad news travel fast. Advertising corrects misleading gossip, and punctures "overstated" bad news. Advertising that is vigorous and positive can bring shoppers into the marketplace, regardless of the economy.
10. Advertise to Maintain Employee Morale.
When advertising and promotion are suddenly cut or canceled, your staff may become alarmed and demoralized. They may start false rumors in an honest belief that your business is in trouble. Positive advertising boosts moral and gives your staff strong additional support.
Source:* "National Center for Health Statistics"
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